"This documentary exudes Jackman's can-do optimism, but the real star is an Ethiopian coffee grower who's just as enterprising."
"This documentary is an exceptional platform to strive to use our voice as consumers to make a difference."
Major Press Coverage Including
Josh Victor Rothstein
Runtime: 70 min
Public Performance Rights Licensing:
Starting at $250
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Hugh Jackman and his wife, Deborra-lee Furness, traveled to Ethiopia as ambassadors for World Vision Australia. While in the Yirgacheffe region, Hugh met a 27 year-old coffee farmer named Dukale, working to lift his family out of poverty. Spending time on Dukale's farm, Hugh learned first-hand about the value of fair trade coffee. He came to understand that something as simple as a cup of coffee had the potential to reduce global poverty through the choices consumers make around the world. After returning to New York City, Hugh launched Laughing Man Coffee & Tea to provide a marketplace for farmers like Dukale to sell their goods to consumers across the U.S. He contributes 100% of his profits to support educational programs, community development and social entrepreneurs around the world.